Sometimes when I receive a request for a logo design, I immediately have a concept flood my mind. Other times, it takes longer for the ideas to start flowing. When I received this logo request, I had to let it sink in and really think about how I could incorporate and create a visual of a set of 6 different values. To be honest, and this applies to my writing and designing, I sometimes get my best ideas when I’m doing the dishes, taking a shower, or going for a walk. So random, but it works. Creativity is a strange, but neat, thing.

I really love how these concepts morphed into the final logo. Here is the final. Below, you can see the progression of the concepts.